Last month, Cardiff-based event sales and promotions company BMG were invited to an industry Rising Star Event. The invite-only event was held at the Etihad, home to current premier league champions, Manchester City. Following the meeting, BMG has implemented the knowledge received and has seen significant improvement in the leadership capabilities of its workforce.
On Sunday, November 14th, sales and marketing professionals from across the country travelled to Manchester to attend the Rising Star event. Organised to bring together industry professionals and provide them with advice and knowledge from guest speakers, including award-winning entrepreneurs and the UK’s most successful individuals in the UK direct sales and marketing industry.
The day began with a tour of the stadium, with attendees having the opportunity to visit the players dressing room and sit in the dugout. After the tour concluded, attendees enjoyed lunch in the Chairman’s Suite, where they had the opportunity to refuel and network with fellow attendees.
Attendees were divided into two groups, with bespoke sessions designed and precisely tailored to deliver to the two groups based on their experience level. Group one included individuals who have newly assumed a leadership position, with group two consisting of individuals in an advanced leadership position with more experience under their belts.
Each group heard from six guest speakers, including business owners and entrepreneurs from across the UK. Each guest speaker was given a specialist subject to address the audience on. The topics covered in group one included; the basics of recruitment and leading a team, being an effective trainer, how to help others achieve a leadership role, the cornerstones of leadership and the critical areas involved in becoming an exceptional leader. The session closed with a question and answer session, where attendees had the opportunity to get answers to a specific set of questions.
The second group heard from speakers, some with over two decades of experience, that delivered speeches on subjects including; effectively managing a team, setting targets and driving performance, being a great example, driving sales and the insecurities of leadership. The session also ended with a Q&A session.
In the three weeks since the event, event sales and promotions specialists BMG have seen a marked improvement in the leadership capabilities of their workforce and a renewed desire to keep developing.
Speaking after the event, award-winning entrepreneur and Managing Director at BMG, Luke Walker commented;
“Before the pandemic, we regularly attended industry events like the Rising Star meeting in Manchester. These events are invaluable and offer the chance to hear from experienced entrepreneurs and business owners. We've already implemented some of what we learned at the meeting, and I'm excited to see the results."