"Set Goals, Not Resolutions” Proclaims Luke Walker of BMGroup

A recent YouGov report discovered that only 26% of people kept their 2021 Resolutions. CEO at BMGroup, Luke Walker is urging people to set goals, not resolutions if they want to achieve better results in 2022.

The New Year is traditionally a time where people want to make changes in their lives, and many will set resolutions, however, evidence suggests that only 26% of people follow through on their resolutions. Luke Walker, CEO at event sales experts, BMGroup is urging people to set goals, not resolutions.

Goal setting is woven into the culture at BMGroup. The sales and promotions specialists argue that a clear, written goal, provides direction and motivation. Award-winning business owner Luke Walker urges the firm’s workforce to set both micro and macro goals. The BMGroup CEO sets weekly goals, and credits that as playing an integral role in his success.  

Mr. Walker has shared three key strategies that individuals can use to achieve their goals.

Write Goals Down

Mr. Walker argues that the first step in goal setting is writing goals down. “A written goal is a visual reminder of what you want to achieve. It also instils a sense of accountability and is the simplest way to remember the goal and stick to it.” Commented the BMGroup CEO.

Develop a Concise Plan

“A goal without a plan is simply a dream,” argues Mr. Walker. The CEO contends that a plan is imperative if someone wants to follow through. At BMGroup, they urge their workforce to prepare a concise plan, detailing the necessary actions required to achieve the goal and a time frame for achieving each step on the journey. 

Create a Support Network

“I started my first company at the age of 23. Since then I have run multiple companies, and my network of coaches and mentors have played a critical role in my career development and the ability to achieve my goals,” Commented Mr. Walker. The experienced business owner believes that having a network of fellow professionals offers a support system and accountability. 

At BMGroup, they urge their workforce to create a network of like-minded individuals who can support them to follow through on their goals. 

With the New Year right around the corner, Mr. Walker is urging ambitious individuals to implement the above steps to set goals, not resolutions.  



Date Published: 30th December 2021